All of you must be familiar Google's AdSense - an advertisement application. The Wikipedia article says:
AdSense has become a popular method of placing advertising on a website because the advertisements are less intrusive* than most banners.
I beg to differ. In a recent correspondence I had with a friend over Gmail, I was shocked to notice that the first sponsored link on the right was
Dumped?Instant relief to break-up pain and fastest plan to get your ex backGetYourExBackNow.com
Now, I think, I must confess that the 'friend' was a one-time (and a long-time) crush of mine. Nothing more, unfortunately. But how the hell did Google know that? Nothing in the mail itself suggests anything on those lines. Unless the mere presence of words like - 'arrogance, incompetence.... dick.... bitch' - imply a broken-up relationship.
Even though the mail was not exaclty from an ex of mine, but i wonder what kind of key words sparks the AdWords program to show a link to GetYourExBackNow.com